Microsoft has been trying different ways to promote Windows Vista, including a special pink edition in Japan that combines Vista Home Premium with Windows Live OneCare. (Credit: Amazon.com)
In the 15 months since Windows Vista had its mainstream launch, Microsoft says it's made progress on a number of key metrics: things like application compatibility, availability of drivers, performance, reliability, and battery life.
But there is one area where the company has struggled to gain ground: how Vista is perceived.
"There's certainly a perceptual gap there," Mike Nash, a Microsoft corporate vice president, said in an interview on Thursday. He pointed to Microsoft research that shows that 86 percent of those actually using Vista would recommend it to a friend.
"The perception of Vista is a lot better for the people that have used Windows Vista than [for] the ones who haven't," Nash said. "At some level, a little seeing is believing."
Microsoft has been trying different ways to promote Windows Vista, including a special pink edition in Japan that combines Vista Home Premium with Windows Live OneCare.
In terms of absolute sales, Vista has done well. More than 140 million computers have been sold with the operating system. But looking at that figure alone ignores the continued lacklustre response that Vista gets from media and analysts, as well as the continued demand from businesses for the operating system's predecessor, Windows XP.
Microsoft is going on the PR offensive this week, with Nash trying to make the case to the press that Vista is getting a bad rap.
Top executives have conceded that compatibility was not where it needed to be at Vista's launch. But Nash says things have really changed in the ensuing months.
The company tries to track what the odds are that an XP user will find that all the hardware and software they use today will work with Vista.
Currently, it's above 90 percent, Nash said, excluding truly old devices like TWAIN scanners and devices that connect to outdated ports. He notes that 99 of the 100 top-selling applications work with Vista.
That number, though, can be deceiving. Although the latest versions of most programs work with Vista, many consumers and small businesses use older versions of programs. That adds to the cost of switching to Vista.
Nash resists the notion that the answer is providing another extension for computer makers to keep selling Windows XP. Microsoft already extended the deadline for large computer makers once, allowing sales through 30 June, as opposed to ending them this past January. The software maker also granted a more narrow extension, allowing XP to be used on ultralow-cost computers through 2010.
Microsoft says XP plan "is the right plan"
Nash maintains that the users who really still need XP — businesses — have ways to get the operating system, while it's time for the rest of the ecosystem to move forward.
While some would argue that the fact that computer makers are "pre-downgrading" Vista machines to Windows XP should prompt Microsoft to grant another extension, Nash said the downgrade option is sufficient to address what Microsoft sees in the marketplace.
"We feel that our plan is the right plan," Nash said. Enterprises with volume licence contracts can continue putting XP on machines, while small businesses can buy Vista Business or Ultimate, and have either their computer maker or service provider downgrade them to XP, until they are ready to move to Vista.
"I don't think it's a convoluted process," Nash said. "We want to make sure that customers can get what they need."
As for business adoption, Nash said things with Vista are fairly similar to what has been seen with past releases, as large enterprises take time to make sure that their applications are compatible.
"I don't think this is a different phenomenon than what we have seen in the past," Nash said, adding that it is the case that enterprises are more complex than they were when XP debuted in 2001.
Tom Norton, who works in Hewlett-Packard's consulting unit, said it remains the early days for businesses, when it comes to Vista.
Companies moving to Vista are typically doing so as part of a coordinated plan to reduce the annual cost of supporting their desktop PCs. Vista alone is often not enough to drive the cost savings, but businesses are finding that by combining Vista with better management tools, they can shave US$80 or even US$120 off the US$300 or so they spend per year to support each PC.
At the same time, Norton said some challenges are limiting adoption, including the view that upgrading to Vista is more work, as well as the actual hardware costs that many businesses face in trying to move to the more demanding operating system.
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aman
02/05/2008 10:23 PM
i like it
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Machinations
03/05/2008 11:47 PM
The problem with Vista is that it's too much like XP. Turn off Aero and in the eyes of the average PC user you simply have a slower version of XP with a few quirks. I'm using Vista on my new laptop, but I've ordered a copy of XP Prof and downloaded the drivers from the manufactorer and when XP arrives I'm going back. In the future if I really need Vista for compatibilty reasons, I can create a dual boot system, but until then XP rulez.
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intrepi
04/05/2008 04:56 AM
I truly believe in all honesty and sincerity that Windows has always been and will always be a beta OS due to the number of manufacturers in both software and hardware using drivers both certified and non certified in 32 bit and 64 bit platforms. This is a recipe for system crashing regardless of what flavour or version you go to. XP still crashes and still has ongoing updates to fill in the gaps, repair the problems and on and on and on. Has anybody really understood Microsoft is out to sell, sell and sell but when sales lag, they hire a new rep with another slant to sell, sell, sell. You can only apply so much makeup to a pig before you come to the conslusion that no matter how much you spend or how apply the fixes, it's still a pig and the price of pork has gone wild.
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Anon
04/05/2008 10:13 AM
The Hardware upgrade cycle has slowed significantly with the levelling out of consumer demand, so the opportunity to upgrade the OS at the same time has reduced. MS needs to realise this and move away from their traditional development cycle for a new OS. People aren't upgrading because they don't need to. Their 4 year old computer & software still does what they need it to and upgrading means learning new interfaces etc. ...Less enthusiasts and more Mum & Dad users who DON'T like change!
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NDT
04/05/2008 10:41 AM
The average mum and dad just want their computer to work and know how to do what they want. i can tell you that these same people have NO desire to learn how to use a new operating system. software companies are run by people who want to sell products, and populated by nerds who spend time in computer-world. They should just concentrate on making existing software more stable and easier to use instead of forcing users to retrain.
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rainCheck
06/05/2008 04:40 PM
That's a bit anoying, says over 140m have been sold... that's because when buying a laptop you hardly get a choice, i've heard many people asking, "does it come with XP?".."no". mmm 86% would recoment it? not one person i met recomended it, and yes they're users
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kiwi
26/05/2008 09:10 AM
Since i just bought a new laptop, I have experienced the hell of not being able to choose XP, and am now spending hours upon hours trying to figure out how to install my printer even after downloading the driver. I agree that Microsoft is simply greedy and only looking at how to make more money. I guess Gates believes he is not rich enough!
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Promythyus
25/06/2008 10:17 AM
Vista is damn annoying, I would never recommend it to a friend, nor enemy. It took me 6 hours over the weekend to get the shitty thing to connect to my wireless network. XP All the Way!! I'll keep my copy until the disc wears out.
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